Fran Raymond Price joins WWF as new Global Forest Practice Lead

Posted on 1 June 2020

Fran has spent her career working to protect forests and improve forestry around the globe.

WWF is pleased to annouce that Fran Raymond Price has joined WWF International as the new Global Forest Practice Lead. Fran will lead the delivery of WWF's global forest strategy and global goals, and ensure collaboration and coordination on our efforts around the world to safeguard forests.

Fran has spent her career working to protect forests and improve forestry around the globe. She comes to WWF after 18 years at The Nature Conservancy (TNC), where she helped guide the organization’s adoption and promotion of responsible forest management and certification.

Fran helped bring forest carbon finance to smaller forest owners in the United States, most recently by assisting the development and launch of the Family Forest Carbon Program. Her work has focused on the creation, improvement, and proliferation of market-based incentives – such as the alignment of forest carbon investment and certification and strengthening of forest certification standards — to protect forest ecosystems. Fran has served on several boards and task groups, including the FSC International board (2013-2019) as Vice Chair from 2017 to 2019; FSC US board; the Tropical Forest Foundation board; High Conservation Value Resource Network Steering Group; and WWF’s North American Forest and Trade Network Advisory Group. She also serves on the boards of organizations near her home, including the New Jersey Conservation Foundation and Sustainable Princeton. Fran also runs a small family foundation focused primarily on environmental issues.

Before joining TNC, Fran directed the Forest Monitoring Project, hosted by the Izaak Walton League of America, where she evaluated forest practices on industry lands throughout the U.S. Prior to this she helped coordinate philanthropic investments in forests and renewable energy at the Rockefeller Brothers Fund.

Fran holds a master's degree in forestry from the Yale School of Forestry and Environmental Studies, and a B.A. in History and Government from Cornell University. She began her forestry career as a Peace Corps community forestry volunteer in the Dominican Republic.

Fran Raymond Price, WWF Forest Practice Lead

WWF Global Forest Practice